LIFETIME CELEBRATES MODERN MOMS’ STRENGTH AND DIVERSITY IN MOTHER 2.0 CAMPAIGN


LIFETIME CELEBRATES MODERN MOMS’ STRENGTH AND DIVERSITY IN MOTHER 2.0 CAMPAIGN

Are you a Mother 2.0? Get involved to appreciate mothers who challenge stereotypes in raising their children the best way they know how!

“Who says children can’t listen to rock music?”
– Lifetime: Mother  2.0 Wisdom

“Going on holiday doesn’t make me a bad mom.  That’s why it’s called a holiday!”
– Lifetime: Mother 2.0 Wisdom


Today’s mom is caring, patient and attentive; she’s also a best friend, life coach, shopping and workout buddy, travel companion and role model. This ‘upgraded’ model, which Lifetime has christened 'Mother 2.0', has evolved with the times - they are moms who have developed impressive skills like ashtanga yoga, 5-minute makeovers and extreme multitasking among many others.

To pay tribute to our Mother 2.0s, Lifetime is proud to kick off a Mother's Day movement in celebration of these special women who live by their own terms, defy tradition and challenge stereotypes with their unconventional approach to motherhood.  Here’s how you can be a part of Lifetime’s Mother 2.0 revolution! 




Mother 2.0 Wisdom

Share your story with Lifetime and inspire others with your experience – think of it as your way of contributing to a much-needed revamp of ‘old wives’ tales’! Just post your version of Mother 2.0 Wisdom on https://www.facebook.com/LifetimeAsia/posts/351184638338965 and the 5 most original contributions will win a chance to attend an exclusive screening of the movie ‘Mother’s Day’ (a set of movie tickets for four) on May 8, Sunday at TGV Sunway Pyramid, together with the Mother 2.0 featured personalities! This contest will end on 5 May.




Mother 2.0 Video Stories
To illustrate how motherhood can take many forms, four Mother 2.0 personalities will share their personal stories and insights on Lifetime Asia’s Facebook fanpage and website! Get to know these moms and share their remarkable stories with other parents:
    Puteri Kirana, an adrenaline-loving bike stuntwoman;
    Nisa Hadian, an oil rig engineer who loves to bake;
    Ammetta Malhotra Bergin, a personal fitness instructor and owner of Target Fitness Gym; and
    Jayvy Chin, a tattooed mom who loves her ink.

These mothers, and many others like them, prove that there’s more to being a mother than tradition dictates; what’s more, adapting to motherhood doesn’t mean she has to give up what makes her a unique individual.

Mother 2.0 Listicles
During the campaign, Lifetime will also post exclusive ‘listicles’ on Facebook, highlighting the many aspects of Mother 2.0, from gift ideas for Mother’s Day to activities that Mother 2.0s would enjoy, plus great quotes and advice for modern motherhood!

Don’t wait – think of all the Mother 2.0s in your life who bring new life and meaning to motherhood – and reach out to them by sharing your Mother 2.0 Wisdom; giving them a shout-out to do the same; spread some positivity through the inspiring Mother 2.0 video stories and listicles, all found on www.facebook.com/LifetimeAsia and www.lifetimeasia.com!


Pensonic "Raya-Merdeka Cook With Chef Season 3" 2016 Campaign

Pensonic "Raya-Merdeka Cook With Chef Season 3" 2016 Campaign Press Conference
Date: 12 April 2016 (Tuesday)
Time: 3.00pm
Venue: Ballroom 2, eCity Hotel @ One City Subang Jaya, Jalan USJ 25/1, Subang, Selangor

Title: Pensonic "Raya-Merdeka Cook With Chef Season 3" 2016 Campaign

Again, the time has come for more contests and rewards for Pensonic's customers. After two memorable and amazing years of Pensonic's Chef's Like Campaigns, it is now time for our "Raya-Merdeka Cook With Chef Season 3" of our exciting campaign. Every year promises to be better than the year before, as it has always been in our campaigns. 





Pensonic "Raya-Merdeka Cook With Chef Season 3" 2016 Campaign comes with triple the thrills and awesomeness as some of our customers may even get to be  in our cooking shows together with famous local celebrities and Pensonic Friend Dato' Chef Haji (DCH) Ismail himself! Some of the celebrities joining the show are Zara Zya, Nadiya Nisaa, Faizal Hussein, Sherry Ibrahim, Marsha Milan Londoh, Ungku Ismail, Abam Bocey, Amber Chia, Alan Yun, Sari Yanti, Fendi Balas, Elfira Loy, Chef Florence Tan and the OLA-BOLA Stars, so every episode is a must watch show!

Last year, Pensonic had a very successful cooking demonstration and mass cook along, at the West Boulevard, One City on the 9 August 2015 where 500 people
cooked along with DCH Ismail during the cooking demonstration. Everything was provided for the participants, from raw ingredients to cooking utensils, right down to their aprons. The participants not only took home the tasty dishes they cooked, but also a total of RM450.00 worth of goodies including a Pensonic multi-cooker.

After a very enthusiastic turnout at last year's cook along with DCH Ismail, and repeated requests from Pensonic's fans, we are pleased to announce we will have our second live cook along with DCH Ismail in Kuala Lumpur again on the 31 July 2016. Winners and participants not only get to participate in this exciting cook along and learn how to make mouthwatering dishes as takeaways from this cooking class, but will also receive Pensonic's Chef's Like Multi-cooker and lots of goodies for their support to Pensonic.   

In addition to Facebook contests, cooking demonstrations and cook alongs, this year we are also giving a chance to our "Cook with Celebrity & Chef DCH Ismail" contest winners to show off their cooking skills in our fun and exciting cooking programme, “Chef Mail Masak Bersama Pensonic” with local celebrities and DCH Ismail. 



The 8 episodes will be aired on 2 channels of HyppTV from 19 May to 7 July 2016. This show can be watched every Thursday 7.00pm to 7.30pm with repeats every Sunday from 10.30pm to 11.00pm on HyppSensasi (Channel 116) while HyppInspirasi (Channel 111) will show this programme every Thursday from 9.30pm to 10.00pm. There will be a special episode on both Channel 116 and Channel 111 on 12 May 2016.

On 16 May onwards, this show will also be on TV3 every Monday from 6.00pm to 6.30pm with its final episode on 18 July 2016.

Home viewers who watch this “Chef Mail Masak Bersama Pensonic” show stand a chance to grab their share of Pensonic appliances by joining our "Watch & Win" Contest on Pensonic Facebook Page. We hope this show will ignite our viewers' enthusiasm for home cooking and guide them on how to prepare a wholesome meal quickly and easily. 

Instagram photo contests will be held in selected locations and there will be lucky draws in all our cooking classes, therefore more prizes await our winners and guests. So, don't miss this golden opportunity to win, win and win lots of great prizes from us!

Our special thanks to our generous sponsors MAMEE-DOUBLE DECKER (M) SDN. BHD. and KITCHEN KINGDOM SDN. BHD., as well as our venue sponsor ECITY HOTEL SDN. BHD. for their support in Pensonic's Chef's Like Campaign Season 3.

Pensonic "Raya-Merdeka Cook With Chef Season 3" Contest starts on 1 April and ends on 10 July 2016. Customers will have the opportunity to join DCH Ismail's exclusive cooking classes by entering Pensonic's Chef's Like contest. In this contest, customers complete a few simple steps for a chance to win entry tickets to his much awaited cooking classes. Just purchase any Chef’s Like kitchen appliances, fill in the entry form with the participant's particulars, complete a simple slogan, attach the product warranty card and receipt as proof of purchase, then post them to the mentioned address. 

Each winner will receive two tickets to watch Celebrity Chef DCH Ismail prepare authentic as well as modern culinary delights in his extremely entertaining and informative cooking classes. After the cooking classes, winners will also get to taste his divinely delicious, scrumptious fare. DCH Ismail, who has been Pensonic's Friend since 2005 is a renowned Chef who represents Malaysia in tourism events.

Pensonic's Chef's Like Campaign Season 3 Cooking Classes 2016 are as follows:
•    Kuala Lumpur on 31 July 2016 (Sunday)
•    Penang on 07 August 2016 (Sunday)
•    Kuching on 14 August 2016 (Sunday)
•    Johor Bahru on 20 August 2016 (Saturday)

DCH Ismail has a natural talent for creating a scintillating melange of dishes from authentic to modern Malay cuisine effortlessly while he charms the audience with his wit and humour. His easy going and extremely likeable personality, his passion for cooking and together with Pensonic appliances, turns his cooking classes into a satisfying and enjoyable experience for the participants. "Chef Mail Masak Bersama Pensonic" is a show that is truly unique as our contest winners will cook the dish of their choice for DCH Ismail and a local celebrity to taste. 

Chef's Like range of lifestyle kitchen appliances with its simple and elegant lines are designed to inspire creativity and make cooking a fulfilling activity, with delightful results that can be savoured by the whole family. The appliances in the Chef's Like series include the Bread Maker (PBM-2000), Thermo Flask (PTF-5002), Blender (PB-801), Mixer (PM-214), Multi-cooker (PMC-150G), Induction Cooker (PIC-2000), Steamer (PSM-1603), Rice Cooker (PSR-17N), Electric Oven (AE-19N), Convection Oven (PRO-910), Microwave Oven (PMW-2003) and Air Fryer (PDF-2201).

Created with customers' comfort in mind, Pensonic's Chef's Like kitchen appliances complete your home. Enjoy your favourite cup of coffee with freshly boiled water from Thermo Flask (PTF-5002) and slices of warm, baked bread made with Bread Maker (PBM-2000). Whether you're cooking up a storm or making a romantic dinner for two, Chef's Like appliances, being the excellent performers that they are, rise to the occasion and finish with a flourish every time.    





Multi-cooker (PMC-150G) is an amazing kitchen companion as it is great for  braising, stir frying, deep frying, steamboat and grilling, providing you with hundreds of cooking possibilities. If you are looking for an energy efficient option that is fast, safe and effective, then PIC-2000 Induction Cooker should be your choice.

Enjoy soft and fluffy, perfectly cooked rice always with Pensonic's Chef's Like Rice Cooker (PSR-17N) that can easily cook enough rice to serve 8 persons with its 1.8 liter capacity. Steamer (PSM-1603) helps you to enjoy fresh tasting, easy cooking that is rich in flavour and nutrients.

Pensonic's Chef's Like Mixer (PM-214), Electric Oven (AE-19N) and Convection Oven (PRO-910) makes baking delectable cakes, cookies, pies, puddings, and pastries a wonderful adventure. If you are trying to limit your oil intake, Pensonic's Chef's Like Air Fryer (PDF-2201) and Microwave Oven (PMW-2003) are great choices to make nutritious meals. Whip up delicious fruit juices and smoothies, as well as blend spices effortlessly with Pensonic's Chef's Like Blender (PB-801). 

We hope our campaign will capture the hearts of cooking enthusiasts who value the importance of a wholesome and enjoyable meal. Through our cooking classes that focus on delicious and simple local dishes, we endeavour to awaken Malaysians' interest in cooking their own meals and sharing them with their family and friends. Cooking and eating at home not only fosters family closeness, but is also cleaner and healthier as you have more control over what goes in your food. With Pensonic's Chef's Like kitchen appliances in your kitchen, anyone can become a competent home chef as DCH Ismail demonstrates in his exciting cooking classes! So, here's to delicious food, great company and joyful times with Pensonic's Chef's Like!     

About Celebrity Chef Dato’ Chef Haji Ismail

Celebrity Chef Dato’ Chef Haji Ismail is from Negeri Sembilan and a well known Malaysian local cuisine ambassador. He is often invited both locally and overseas to introduce authentic, mouthwatering local dishes through cooking demonstrations.

About Pensonic

The Pensonic Group has a legacy of 51 years since it was first founded in 1965 as Keat Radio and Electrical Co. in Balik Pulau, Penang. As the business grew, the Pensonic brand, which means  ''Sound of Penang" was established  in 1982.  A local brand established in Penang, Malaysia, Pensonic is a leading Malaysian
Electrical Home Appliances manufacturer that has received a number accolades for design excellence and branding initiatives. Pensonic, supported by a complete host of manufacturing facilities, warehouses, showrooms and customer care centres, has a domestic distribution network of 10 branches with more than 900 dealers countrywide, and exports products to more than 30 countries in ASEAN, East and West Asia, and the Middle-East.

You are welcome to browse Pensonic Malaysia Facebook page, visit http://pensonic.com/ or call Pensonic Careline: 1-800-881-770  for more information. 


Bijan Bar & Restaurant - Selera Ibunda Ramadhan Review @ Jalan Ceylon Bukit Bintang

Bijan Bar & Restaurant has a tradition of serving up a storm every year during the holy month of Ramadan. Similarly this year, Bijan’s Sous Chef Mohd Shawal and his culinary team will be taking us down the memory lane and stirring up fulfilling memories of some almost forgotten dishes of the yesteryear recipes handed down over the generations. Not forgetting dishes of traditional recipes marrying with modern day ingredients to recreate that once familiar taste.

Selera Ibunda buffet spread will be rotating daily with 5 specially tailored menus. The buffet spread include grill stations and live-cooking stalls that serve the different “panggang” items and many more of other old favourites.

Award winning restaurant
The relaxing and quiet atmosphere to dine in with friendly staff. Perfect venue for functions and events.
Buffet spread that are wonderfully presented and brings back memories of some traditional food


Nasi Minyak and Nasi Kerabu Biru. The one that attratcts me the most is the sambal hitam. Sourish and spicy taste that boosts up my appetite
I am pretty excited as I love local traditional Malay cuisines. Some of the menu in this Ramadhan preview I have not try before



Local favourites of Nasi Impit and Roti Jala
Ketam Masak Cili
Remdang Hitam Tok Wan
Savoury Rusuk Kambing Masak Hitam. 
Sotong Sambal Hijau


Cucur Udang & Ayam Bungkus Kelapa Manis
Rendang Udang
Unique Opor Ayam
Pucuk Paku Cendawan Sisir

Daging Salai
Aneka Kuih Muih - Kuih Keria & Sago Gula Melaka
Special pudding dessert like having cendol
Varieties of fresh fruits
Others pudding - Coconut Creme Caramel

Refreshing Calamansi drinks
Thumbs up for the Ayam Bungkus Kelapa Manis, Opor Ayam, Sata Terenganu, Kambing Masak Hitam and the Sambal Hitam. 


Selera Ibunda Ramadhan  available from 10th June – 3rd July 2016.

Time:   Ramadan Buffet from 6:45pm – 9:30 pm.
 (*A-la-carte menu is available from 9pm onwards.)

Price:  RM90++ per person.
*Special early birds promotion at RM 78 ++per person for all confirmed reservations before / or on the 10th June 2016.

Also applicable for confirmed groups with pre- purchased Ramadan vouchers                          
*Terms and conditions apply.


CSR Campaign:
Bijan invites Rumah Shifa to be the recipient of the fund from this campaign – “Share the Happiness, Make a Change.”

Rumah Shifa is an orphanage where they currently house 18 girls located at Jalan Gombak. It is initiated by the chairman of Persatuan Kebajikan Teratak Shifa, KL/Selangor, and is lead by Che Tom binti Hj Ujang. Currently, most of the orphanage’s expenses are from Che Tom’s own savings. From time to time, the orphanage receives donations from the public and at times, they generate a small revenue by selling their home-grown flowers.

It is a simple campaign where the general public plays a huge role in it. For every 1000 Likes on Bijan Bar & Restaurant Facebook page, Bijan will donate RM500 to Rumah Shifa as part of their campaign. Through this small act, hope that it could improve an orphan’s life. The campaign duration starts from 6th May 2016 to 8th July 2016.

URL link to Bijan’s FB page - https://www.facebook.com/Bijanrestaurant/
Join and share the happiness. 

Collaboration between Bijan and banks:
RHB Bank:  Customers with RHB debit/credit cards can enjoy 30% cash rebate from RHB Bank when they reserve and dine at Bijan restaurant via TABLEAPP.

AmBank: Customers with AmBank debit/credit cards can enjoy Buy 5 Free 1 Buffet Promotion (the 6th person get to dine for free). 


Bijan Bar & Restaurant Fine Malay Cuisine
No 3 Jalan Ceylon
Off Jalan Raja Chulan
50200 Kuala Lumpur.

Tel : 03-2031 3575 
Opening Hours : Monday to Sunday from 4.30pm to 11pm