First-Ever PLAY-DOH® Month Brings Malaysian Culture to Life! @ 1Utama Shopping Center

Wednesday, September 30, 2015 0 Comments A+ a-

First-Ever PLAY-DOH® Month Brings Malaysian Culture to Life!
Malaysians respond with thousands of sculptures in effort to “Shape a Colorful Community” for The Malaysia Book of Records

We are invited to join the First-Ever Playdoh event happening at Ground Floor Highstreet 1 Utama to a bright and colorful display ,which has seen whole families sculpting Malaysian-inspired PLAY-DOH® creations while being treated to many other fun activities! I told my kids about it one day before and they are all excited about it and woke up early because we need to reach 1Utama by 9.30am for blogger registration session.

The queue starts early and many parents have reached there. The queue in a mess and very slow.I got frustrated on how the organizer deal with the registration which need us to fill up so many details and registration forms for each kids. They should have done it in a proper and more efficient way to reduce the long waiting time .The kids also tired of waiting and throwing tantrum asking me when can go inside??

“PLAY-DOH® has been a tool for learning and creativity for over five decades, and that’s a heritage worth celebrating! And who better to celebrate with us than our fellow Malaysians? The response has been overwhelming and we are so proud that people of all ages and all walks of life have come forward to participate in our effort to Shape a Colorful Community in honor of Malaysia’s vibrant culture and heritage,” said Ms Regina Toh, Marketing Manager, Malaysia & Singapore.

The versatile PLAY-DOH® compound, with its wide range of colours and tools, can be moulded into every possible shape, giving free rein to every individual’s creativity and imagination. Malaysia’s most-loved foods and fruits, famous landmarks, costumes and cultural icons were brought to life during the fun-filled PLAY-DOH® Month Roadshow, which has been running since September 21.

Against this backdrop of Malaysian-inspired creativity, the PLAY-DOH® mascot made several appearances, with enthusiastic children who lined up for photo opportunities.   Young visitors also got the chance to learn new tricks at the PLAY-DOH® School, experiment at the free-play area and sample the new PLAY-DOH® Cupcake Celebration Playset and Swirl and Scoop Ice Cream at the Sweet Shoppe!

The celebration culminated in a special attempt on September 26 (Saturday), to create the most PLAY-DOH® sculptures in a single day, to be submitted to The Malaysia Book of Records. Each sculpture was exhibited on giant PLAY-DOH® stands and displayed in a vast exhibition of colors and creativity reflecting Malaysia’s colorful community.

Some ideas on what to create

Some of the Play-Doh products on sale
PLAY-DOH® Cupcake Celebration Playset

Busy making the sculptures together
Giant Play-Doh Display

Swirl and Scoop Ice Cream at the Sweet Shoppe

The kids have fun and they are using their creativity to make an ice cream

Creative creation

Second round of ice cream maker session

They have successfully made the national record for the "Most Number of Play-Doh Sculptures Created in an Event" at 1,899 sculptures!

Another fun weekend with my kids and they are happy with the goodies bag (a playdoh and certification)