Sparkling Ribena® Cans

Thursday, April 07, 2016 0 Comments A+ a-



ALL-NEW SPARKLING RIBENA® CAN IS A BURST OF ALL-NATURAL,
ON-THE-GO VITAMIN C GOODNESS!



Suntory Beverage & Food Malaysia Sdn Bhd (SBFM) is proud to introduce Sparkling Ribena® Cans – a lightly sparkling variant of the classic blackcurrant drink, offering the same goodness in a can, with a fizzy twist to excite the palate! For those who crave the goodness of an all-natural thirst-quenching beverage, made purely from New Zealand blackcurrants and contains 100% of the daily recommended intake of vitamin C, Sparkling Ribena® is the healthier alternative for Malaysians of all ages!

“As a brand, Ribena® is over 75 years old and we are constantly reinventing its well-loved taste to cater to different needs,” said Lee Hon Tong, Regional General Manager, Malaysia, Singapore & Hong Kong, SBFM. “With Sparkling Ribena® Can, consumers can enjoy this goodness in a whole new way – it’s the perfect combination of a delicious fruit drink with just enough fizz to refresh the senses!

“Besides a unique sampling activity for Sparkling Ribena® Cans, we are further engaging with consumers via a 360° marketing strategy which encompasses sales promotions, television commercials and direct-to-user engagements to give a closer experience of the product to all Malaysians,” he added.

In line with the brand’s dedication to provide wholesome fruity goodness, Sparkling Ribena® is free from artificial flavour, colour and sweetener, plus it’s also caffeine-free. It contains antioxidants and anthocyanins, making it a to-go treat for all – kids, youths, and adults alike!

For a limited time, consumers can enjoy free samples of Sparkling Ribena® at selected locations across Klang Valley with the Ribena® Roving Mini Cooper; come join us, snap a picture and post it online on your social media with the hashtag #AlwaysGood!

7 April 2016 (Thursday)
12pm-2pm
2pm-4pm
4pm-6pm
8pm-9pm
Plaza Sentral / Wisma Genting / Jalan Raja Chulan
Uni KL / Segi KL / KLMUC (Jalan Raja Laut)
Dang Wangi / KL Sentral / Pasar Seni
Bangsar Telawi / Nu Sentral/ Asia Heritage Row




The all-new Sparkling Ribena® Can, retailing at a recommended price of RM2.00, is available at all hypermarkets, supermarkets, mini markets and convenience stores/kiosks nationwide. For more information, please click ‘like’ on the Ribena® Malaysia Facebook page (www.facebook.com/RibenaMalaysia) or call the  Careline at 1-800-38-1231 (Monday to Friday: 9am to 5pm). 





About Ribena®
Ribena® was created by Dr. Vernon Charley in 1938; its name is derived from the botanical name of blackcurrants – Ribes Nigrum. In 1955, Ribena® made its way to Malaysian shores and soon became a firm favourite of Malaysian kids and adults and retains top-of-mind awareness among Malaysian consumers. Made with blackcurrants sourced from farms in New Zealand for their deep purple colour, Ribena® is known for its natural goodness and delicious flavour, made without artificial colour, Ribena® is available as a cordial and in ready-to-drink format.