Dream Big, Princess Campaign
DISNEY LAUNCHES “DREAM BIG, PRINCESS” CAMPAIGN IN MALAYSIA
Disney Channel features young Malaysian water ski champion to inspire a new generation of princesses
Disney has launched “Dream Big, Princess”, a global movement that encourages girls everywhere to believe in themselves and pursue their dreams with courage, determination and compassion. This 3 year campaign highlights the aspirational qualities of each Disney Princess and seeks to connect them with today’s girl.
In Southeast Asia, Disney Channel has selected four talented girls who embody these unique qualities and from Malaysia, 13-year-old water ski champion Aaliyah Hanifah will share her story of passion and perseverance, and how her favorite Disney Princess Ariel (from “The Little Mermaid”) inspired her to Dream Big in an on-air feature which will debut on Disney Channel from 8 June.
“Disney Channel is the home of our beloved Disney Princess movies and television series, and these timeless stories of adventure, courage and kindness teach girls that true beauty comes from within. We hope Aaliyah Hanifah, just like Ariel her favorite Disney Princess, will inspire and empower a new generation of girls to pursue their heartfelt dreams,” said Natasha Malhotra, General Manager, Branded Media and Content, The Walt Disney Company Southeast Asia.
The series of features on Disney Channel will also showcase talented 16-year-old YouTube singer/actress Jannine Weigel (Ploychompoo) from Thailand, passionate 14-year-old competitive figure skater Sofia Guidote from the Philippines, and 14-year-old gifted Junior MasterChef Indonesia winner Syifa Hasan (Afaf) from Indonesia. They share their stories and the princesses who inspired them to believe it’s possible to dream big.
Kids in Southeast Asia can also take inspiration from their favorite Disney Princesses through Disney Channel’s “Create a Dream” contest. From 1 to 30 June, they can log on to www.dreambigprincess.asia to create a ‘Dream Meme’, a creative expression of their biggest aspirations using Disney Princess-inspired images, fonts and icons. All Dream Memes will then be curated into the online Dream Wall. The most creative and inspirational memes stand to win the complete collection of Disney Princess dolls by Hasbro each week, as well as the Grand Prize -- a magical holiday in Germany for a family of four, which includes guided tours and a stay in a fairytale castle.
Consumers can also find the full range of Disney Princess dolls by Hasbro in all major department stores in Malaysia. And on 25 June, audiences can tune in to Disney Channel (Astro Ch 615) at 9am to see Rapunzel’s dream come to life in the movie Tangled.
|I have participate mine in the “Create A Dream” contest.Let's create your dreams too!|
ARIEL (The Little Mermaid,1989)
King Triton’s youngest daughter is curious, independent, free-spirited, and adventurous. She feels confined by life under the sea and yearns to be part of the human world above the waves. Ariel is determined to follow her own dreams, and she courageously risks everything to make her dreams come true.
AURORA (Sleeping Beauty,1959)
Whether called Princess Aurora or Briar Rose, the graceful and good-natured girl is always positive. Playful and kind, she’s fond of her woodland animal friends and loves her three “aunts”, always making them feel appreciated and loved.
BELLE (Beauty and the Beast,1991)
Intelligent and open-minded, Belle has dreams. An avid reader, Belle yearns for adventures like those in her beloved books. Practical and loyal, Belle is capable of great love and courage, as shown by her willingness to give up her freedom for her father’s well-being. With her spirit and beauty, Belle sees beyond appearances and does what it takes to turn her dreams into reality.
Cinderella isn’t born a princess but has the natural graciousness of one. Gentle and kind, Cinderella is also hard-working, which makes her a great role model. She keeps away from her cruel stepmother, Lady Tremaine, and her jealous stepsisters, Anastasia and Drizella. They constantly mistreat her, but Cinderella is strong enough in mind and spirit to hold on to her dreams.
MULAN (Mulan, 1998)
Artistic and passionate, Rapunzel survived her tower life by constantly keeping herself wrapped up in all kinds of crafts and activities. However, her highly curious and adventurous nature makes her yearn to discover what life is like outside of the tower. Rapunzel represents the contemporary girl with a true balance of sweetness and assertiveness…but she knows, above all else, when she must listen to her heart.
SNOW WHITE (Snow White and the Seven Dwarfs,1937)
Snow White is kind and gentle. Her wicked stepmother, the Queen, treats her unkindly. But Snow White always remains calm and compassionate. Generous and lovely, Snow White delights in the Seven Dwarfs’ company and becomes a great friend to them.
TIANA (The Princess and the Frog,2009)
Ambitious, intelligent and resourceful Tiana dreams of one day opening her very own New Orleans restaurant. Inspired by her late father, she knows everything about cooking and running a business, but still faces enormous obstacles standing in the way of her dreams. She works hard, saves every penny, and is determined to overcome all trials and tribulations. She is eager to see her dream come true and is confident in her own abilities.
“Fairy tales can come true. You gotta make ‘em happen, it all depends on you” - Tiana
Hi Mom, does your daughter wish to be a Princess? Encourage your child to DREAM BIG today!
Website : www.dreambigprincess.asia