Stepping into the New Evolution of Sungei Wang

Monday, May 22, 2017 0 Comments A+ a-

A renowned landmark with countless footprint and a place packed with numerous stories and success, Sungei Wang kicks off its 40th anniversary celebration with a new evolution! New Brand New Logo
Opening a mall is not an easy task and continuously keeping a mall opened for 40 is definitely not a small feat and something that is well worth celebrating. Sungei Wang is a one of the pioneers in the shopping centre industry way back since 1977 and led the way for many trends and fashions before shopping centres mushroomed all around the Klang Valley. Now with the new, bigger and more modern competition all around the city, Sungei Wang strives on with a new evolution for the mall.


The launch of “The New Evolution of Sungei Wang” was officiated by YB Dato’ Seri Mohamed Nazri Abdul Aziz, Minister of Tourism and Culture Malaysia together with Mr. Ng Yih Chen, Chairman of Sungei Wang Plaza Management Corporation and witnessed by many industry players. The new evolution started off with the unveiling of the new Sungei Wang logo. The new brand new logo embodies the spirit of Sungei Wang’s legacy yet reflects the transformation of the mall to cater for contemporary tastes. Not only that, a series of legacy and contemporary icons marks the various achievements and new chapters of Sungei Wang in a fun and creative way.

“With the new logo and icons of Sungei Wang, it reflects the new Sungei Wang as modern and contemporary mall while sustaining our legacies and success. We want to reach out to the new and younger market and at the same time, not forget our loyal and regular customers.” says Mr Ng Yih Chen, Chairman of Sungei Wang Plaza Management Corporation.

 
Token of Appreciation:
Mr. Ng Yih Chen presented a token of appreciation to YB Dato’ Seri Mohamed Nazri Abdul Aziz.

“Apart our new logo and icon, Sungei Wang will also be undergoing a physical make-over at our entrances and front to provide a brighter, warmer entrance welcoming customers to the mall. The renovation of the entrances will start off end of May and is in conjunction with the opening of the new Bukit Bintang MRT Station, situated just 500m away. This MRT Station is targeted to be operational in July and together with the current direct Sungei Wang Monorail Bridge, Sungei Wang will be one of the most accessible and connected mall via rail transport. Commuters from all corners of the Klang Valley will be able to reach Sungei Wang, traffic jam free for shopping and eating.” He added.
Minister Speech:
YB Dato’ Seri Mohamed Nazri Abdul Aziz presented a speech for the Launch of The New Evolution of Sungei Wang

Guests at the launch of the New Evolution of Sungei Wang is also graced with live performance by IamNEETA, a renowned local celebrity. New Connections
The new evolution for Sungei Wang also includes enhancing connectivity with other malls. Currently Sungei Wang has a pedestrian bridge link with Lot 10 and Isetan that cuts above Jalan Sultan Ismail. This bridge is widely used by shoppers and connects both malls whether rain or shine. The linkages with Bukit Bintang Plaza will be renewed upon completion of the new mall.


Currently, studies are being conducted to further improve the pedestrian connectivity of Sungei Wang with the surrounding malls. This initiative will be in line with Kuala Lumpur Tourism Master Plan to improve pedestrianisation efforts for the BBKLCC hub to allow shoppers and tourists alike to walk seamlessly without exposure to the weather. Culture Street@Sungei Wang: Tourist Centric Tourist Friendly.

To keep up with current trends, Sungei Wang introduced several new concepts in the mall. One of the key concepts for New Sungei Wang is as a tourist centric and friendly mall. Sungei Wang aims to be the one-stop must visit shopping landmark in Bukit Bintang. Culture Street @Sungei Wang was born September 2016 for this purpose. Together with its beautiful and exclusive entrance fronting Jalan Sultan Ismail, Culture Street @Sungei Wang showcases local authentic handicraft souvenirs, local titbits and food products and even our very own exclusive Tourist Customer Service Counter. This is a one-stop must visit place for tourists to get authentic local souvenirs, tit bits and products at a reasonable price, to try out local cuisine as well as join in some activities and workshops on local arts and craft. Tourists can visit our ever friendly Tourist Customer Service Counter for any queries or just to get tips on hidden local haunts. Connected to the Culture Street will be an exclusive Hop On and Hop Off Bus Stop together with their ticketing kiosks and info counter. This is an excellent way to start off sight-seeing journeys in Kuala Lumpur.

Performance:
Local renowned celebrity, IamNEETA performed a few songs during the launch.
Launch Gimmick 1:
Minister and Mr. Ng Yih Chen officiated the Launch of The New Evolution of Sungei Wang

Not only that, Sungei Wang is also launching our very own Tourist Privilege Card. The card is free for international tourists and is packed with all sorts of freebies and discounts. Get a free exclusive Sungei Wang Shopping Bag immediately upon redemption and get discounts at more than 40 shops in the mall. There are even discounts on hotel stays in KL with the tourist privilege card. For details, please refer to our friendly tourist customer service counter. Foodzania : new food cluster & Blastacars : new entertainment in town.

Foodzania is the new food cluster situated at level 3 of the mall. This is a combination of different concepts of food truck, food kiosk and even food court in one area. Shoppers get to try a variety of food at very reasonable prices in a comfortable and clean environment. Have you ever tried kart drifting? Check out Blastacars, the newly opened kart drifting circuit at level 5 Sungei Wang. This is the new kind of entertainment in the city and suits well for office workers wanting to avoid the rush hours or corporate team building.

International and Local Artists Appearance and Showcases

Sungei Wang has poised itself to be the first station for meet-and-greet showcase by many international and local artistes. Since 39 years ago, Sungei Wang Plaza has hosted superstars such as F4, Emil Chau, Louis Koo, Jolin Tsai and many more.

Last year, the sole Jay Chou and iKON concert ticket launches were held at Sungei Wang. Many singers and artistes such as were Rucco Chan from Hong Kong, Eric Chou and Eve Ai from Taiwan, ROADBOYZ from Korea and ThomasJack from Malaysia had meet-and-greet session with their fans right here in Sungei Wang. Fans did not only got a chance to meet their favourite idols up close and personal but were also treated with exclusive on-ground activities, freebies and online contests organised by Sungei Wang.
It is worth to mention that Sungei Wang official Facebook page has gained its popularity among youngsters, through the constantly concert tickets contest and limited edition merchandises giveaway/redemption via online media partners and its own platform. With this year’s 40th Anniversary celebration, Sungei Wang will launch its official YouTube Channel to share their exclusive videos to the valued shoppers. Look out for more interesting videos on their official channel and of course opportunities to win more prizes from Sungei Wang.
Group Phot0:
(From Left) Ms. Yuen May Chee, Ms. Michelle Siew (SWPMC Committee Member), Ms. Natallie Leong, Mr. Lim Wai Kee (SWPMC Committee Member), Puan Baizuri, Dato’ Andy Chuah, Mr. Azemi bin Abdul Aziz, YB Dato’ Seri Mohamed Nazri Abdul Aziz, Mr. Ng Yih Chen, Dato’ Mod Zaky b. Hj.Din
 For latest information about the events and promotions at Sungei Wang, kindly visit: http://www.sungeiwang.com or Sungei Wang Facebook at www.facebook.com/sungeiwangplaza.